Navigating the vast landscape of new vehicles can be daunting for car shoppers. Recognizing this challenge, Kelley Blue Book (KBB) has introduced an innovative New Car Selection Tool designed to streamline and simplify the buying journey. According to Kelley Blue Book research, a significant majority of online car shoppers are undecided on the specific model or even the brand they intend to purchase. To address this widespread need for guidance, KBB has launched enhanced online shopping and decision-making tools, empowering consumers early in their vehicle research process.
Introducing Kelley Blue Book’s New Car Selection Tools
Kelley Blue Book has enhanced its platform with two powerful tools: the Perfect Car Finder® and a comprehensive vehicle comparison tool. These resources are specifically engineered to guide consumers through the complexities of new car selection, providing clarity and confidence at every step. The Perfect Car Finder is designed to sift through an extensive database of over 400 new vehicles and more than 1,100 trim levels, allowing users to pinpoint vehicles based on the features and options that are most important to them. Complementing this, the all-new comparison tool offers an encompassing side-by-side view of vehicles, facilitating detailed evaluations.
Perfect Car Finder: Tailoring Your Search
The Perfect Car Finder®, accessible under the ‘New Car’ tab on the Kelley Blue Book homepage, offers two search pathways: Basic and Advanced. The Basic Search allows users to filter by essential criteria such as price range, manufacturer, seating capacity, fuel efficiency, and vehicle size. For a more granular approach, the Advanced Search enables filtering by incentives, interior and exterior features (like available navigation systems, folding rear seats, DVD entertainment systems, luggage racks, and privacy glass), and even under-the-hood specifications like engine type, engine size, horsepower, and torque. This level of detail ensures that shoppers can narrow down their options to vehicles that truly align with their needs and preferences.
Side-by-Side Comparison: Making Informed Decisions
Once potential vehicles are identified, the side-by-side comparison tool provides an in-depth view. This feature displays manufacturer suggested retail prices, available incentives, and New Car Blue Book® Values alongside detailed specifications, features, safety ratings, and expert reviews. Notably, the tool also intelligently suggests similar vehicles, expanding the shopper’s awareness of options they might not have initially considered. This comprehensive comparison empowers consumers to thoroughly evaluate their choices and make well-informed decisions.
Kelley Blue Book’s Commitment to Car Buyers
Tim Nelson, Vice President of Consumer Product Strategy and Management at Kelley Blue Book, emphasizes the user-centric design of these tools, stating, “With the proliferation of new models on the market, and more than 400 vehicles to choose from, consumers need a service allowing them to better narrow their search and compare vehicles they may or may not know even exist… these new tools will help consumers find the right vehicle for their lifestyle and their budget.” This commitment underscores Kelley Blue Book’s dedication to providing resources that simplify the car buying process and empower consumers.
In conclusion, Kelley Blue Book’s enhanced online shopping and decision tools represent a significant advancement in simplifying the new car selection process. By offering powerful search and comparison capabilities, KBB empowers consumers to navigate the complexities of the automotive market with greater ease and confidence. For those embarking on the journey of finding a new vehicle, Kelley Blue Book’s Perfect Car Finder® and comparison tool are invaluable resources to explore.
