The 60th Northwood University International Auto Show, held in Midland from October 6-8, offered a spectacular display of vehicles and provided excellent opportunities for Midland Car Tuning enthusiasts to connect with industry professionals and fellow car lovers. This year’s theme, “CONNECT,” emphasized the importance of networking and collaboration within the automotive community.
Connecting with the Automotive World in Midland
The Northwood University International Auto Show, renowned as North America’s largest outdoor student-run car show, drew a diverse crowd of attendees. With over 500 vehicles on display from more than 65 manufacturers, vendors, and private owners, the event provided a unique platform for midland car tuning enthusiasts to explore the latest trends and innovations. The show featured an impressive range of vehicles, from rare multi-million dollar hypercars from the Winkleman Collection to a classic Corvette donated by Dianne and Michael Morey. Even cars from Rick Hendrick’s private collection, owner of the largest privately-held automotive retail organization in the U.S., were showcased.
Signature Events and Networking Opportunities
Beyond the impressive vehicle displays, the show offered numerous opportunities for attendees to engage with the automotive industry. A VIP panel discussion featuring leaders from Honda, Michigan CAT, the Motor and Equipment Manufacturers Association, Cox Automotive, and NGK Spark Plugs USA provided insights into the current state and future of the industry. This panel highlighted career paths and inspired students interested in pursuing careers in the automotive field, including midland car tuning.
A Women in Automotive Roundtable, moderated by Northwood First Lady Mary-Ellen MacPhee and sponsored by CDK Global, brought together influential women in the industry to discuss business strategies and market trends. This event underscored the growing role of women in the automotive sector.
Cars & Coffee and Community Engagement
The show concluded with a Cars & Coffee event, a popular gathering for car enthusiasts to showcase their vehicles and connect with fellow enthusiasts. This event provided a relaxed atmosphere for attendees to share their passion for cars and discuss midland car tuning. The entire event, from planning to execution, was managed by Northwood University students, providing them with invaluable real-world experience in event management and the automotive industry.
Free Admission and Community Impact
Thanks to generous sponsors, admission to the Northwood University International Auto Show was free, making it accessible to the entire community. This commitment to community engagement reflects Northwood University’s dedication to fostering a passion for the automotive industry and providing educational opportunities for all. The 60th Northwood University International Auto Show successfully connected car enthusiasts, students, and industry professionals, solidifying its position as a premier automotive event in Midland and a valuable resource for those interested in midland car tuning.
