Germany’s renowned car tuning shop, Brabus, uses cookies to enhance user experience and track website performance. This article outlines the specific cookies employed by Brabus, their purpose, lifespan, and the legal basis for their implementation. Understanding this information empowers users to make informed decisions about their online privacy while exploring Brabus’ offerings.
Brabus Cookie Usage: Analytics and Tracking
Brabus utilizes two primary platforms for data collection and analysis: Google Analytics and HubSpot. Both platforms employ cookies to gather insights into user behavior and measure the effectiveness of website content and marketing campaigns.
Google Analytics Cookies
Brabus leverages Google Analytics, a widely used web analytics service, to understand how users interact with their website. This data includes time spent on pages, browsing patterns, and content viewed. Google Analytics relies on several cookies to collect and store this information, including location and device data through IP addresses. Data processing is based on user consent, as outlined in Article 6 para.1 lit. a) GDPR. Users retain the right to withdraw their consent at any time, according to Article 7 para. 3 GDPR. Data transfers to Google LLC in the USA adhere to EU standard contractual clauses, ensuring compliance with Article 46 GDPR.
HubSpot Tracking Cookies
Brabus integrates HubSpot’s tracking code to gather and evaluate user interaction data. This information helps Brabus assess the success of their offers and tailor their services. Similar to Google Analytics, HubSpot’s data processing relies on user consent under Article 6 para.1 lit. a) GDPR, which can be withdrawn at any time.
Brabus Cookie Details
The following table provides a detailed breakdown of each cookie used by Brabus, outlining its function, lifespan, and associated domain.
| Cookie | Description | Lifetime | Domain |
|---|---|---|---|
| _ga | Stores user information regarding website usage and referral source. | 2 years | .brabus.com |
| _gid_ | Assigns a unique user ID for statistical data on website usage. | 24 hours | .brabus.com |
| ga | Tracks the current session status. | 2 years | .brabus.com |
| gac_gb | Tracks campaign-related information when Google Analytics and Google Ads are linked. | 90 days | .brabus.com |
| _gat | Controls the request rate for Google Analytics. | 1 minute | .brabus.com |
| __hstc | Stores user ID, visit time, and number of website visits. | 6 months | .brabus.com |
| hubspotutk | Stores user ID for form submission recognition. | 6 months | .brabus.com |
| __hssc | Counts page views within a session. | 30 minutes | .brabus.com |
| __hssrc | Contains information about the current session. | Session | .brabus.com |
Conclusion
Brabus, a leading Germany Car Tuning Shop, utilizes cookies to analyze website traffic and personalize user experience. This practice, grounded in GDPR regulations and user consent, allows Brabus to optimize its offerings and enhance its online presence. For further details regarding data privacy, refer to Brabus’ GDPR policy. Brabus’ commitment to transparency regarding cookie usage underscores their dedication to both performance and user privacy.
